Yes, this past week was, what we in the biz call, fall roll out (did anyone get The Break Up reference?). I probably should have just set up a cot in the stock room with how much I was at the store. But I am really proud of how great everything looks and am in love with the buzz of a new collection.
Our marketing right now is also really cool- and really poignant. It's based on finding a wardrobe that "works for life," which I love. When I moved home from college I realized that all I owned were sloppy sweats or "going out clothes." Then I went through the all-I-do-is-work faze where I would only buy "work clothes" because that's all I did (what a difference a couple months makes). Now, I am hoping to buy clothes that don't make me want to change as soon as I get home from work, and that is what I am basing my new fall wardrobe on. Check out this cool commercial for the fall collection- all the people in the marketing are people taken off the streets of New York, or at least, they aren't models:
I think what I love the most about roll out though is the fresh start that fall and back to school brings. As far as new beginnings go, I definitely prefer this time of year to New Year's. Maybe it's because it accompanies a change of season, or maybe because it's not as forced, but either way, I have my goals for the month all set and am looking ahead to a lot of changes for the rest of the year.
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